BOOK BOYS was a beloved weekly video series featured on the Judy Newman Blog for Scholastic Book Clubs from 2015 to 2023. I designed motion graphics inspired by the week's featured book, providing a creative foundation for editors and animators to complete the storytelling process. I streamlined the approval and proofing process by producing a high volume of detailed frames, ensuring fast and efficient video production.
Client: JudyNewmanAtScholastic.com at Scholastic Book Clubs NYC
Editors/Animators Patrick Clark and Emily Jung, among others, did this animation sometimes in less than a day. Kudos to all of them: Please check out the videos in this YouTube link.
As part of the Book of the Week series for the Judy Newman Blog, I created engaging and visually appealing content for social media. I wrote and animated charming and captivating videos that brought each featured book to life. To boost weekly engagement, I also designed Instagram Stories to promote every post, ensuring consistent and creative promotion across platforms.
Client: JudyNewmanAtScholastic.com at Scholastic Book Clubs NYC
For the Life of a Reader blog series, written weekly by Judy Newman, Chief Impact Officer at Scholastic, I created visually compelling "hero images." In web design, a hero image is a large, eye-catching picture with text prominently displayed above the fold on a webpage. Each week, I designed these hero images to seamlessly integrate Judy into the featured book's world, either by simulating the book cover or recreating an illustration from inside the book. These designs were instrumental in capturing attention and setting the tone for the blog.
Client: JudyNewmanAtScholastic at Scholastic Book Clubs (NYC)
The Teacher-Tips Social Media Videos project, developed by Traci Swain, featured teachers sharing classroom tips with their peers. Filmed on a green screen, the videos provided valuable insights for educators. During the design exploration phase, I created three unique visual styles:
Crafty Texture: A playful, handmade aesthetic.
Realistic Classroom: Incorporating a classroom setting and a vintage blackboard for authenticity.
Super Bright and Fluorescent: A bold, high-energy design inspired by Nickelodeon’s vibrant style.
Client: Scholastic Book Clubs NYC
Scholastic Book Clubs website user Tutorials project focused on educating teachers on navigating the website. A fully animated video demonstrated one key tutorial using the Class Code feature. Additionally, we filmed real teachers on a green screen, explaining website functionalities like building wish lists, managing larger class orders, and transitioning from printed flyers to online orders. I designed a versatile and visually cohesive style for these tutorials, ensuring they were easy to replicate and adapt for future features while maintaining clear differentiation for each topic. This approach enhanced user engagement and streamlined updates as the platform evolved.
Client: JudyNewmanAtScholastic at Scholastic Book Clubs (NYC)
I designed 30-second videos featuring beloved children's authors and illustrators, such as Jerry Pallotta, Traci Swain, Kat Fajardo, and Tammi Sauer, sharing insights about their latest creations. My role included creating engaging graphics and incorporating book imagery to support the dynamic format of these short, interactive videos.
Client: ScholasticBook Clubs (NYC)
Debbye Turner Bell Anchoring the News at Arise Networks.
Client: Arise Networks (NYC)
Lola Ogunnaike at 360 Entertainment Afternoon variety Show.
I designed DAILY 3 “Walls” for the studio
I also rebranded the show's image with Magenta. We can send/show a PDF upon request.
Client: Arise Networks (NYC)
Andrew Schmertz business anchor of Arise Xchange
Client: Arise Networks (NYC)
For the launch of Tommy Hilfiger’s fragrance LOUD, I collaborated with Ferdinand van Alpen to design key campaign elements. My work included redesigning and adapting the Tommy Hilfiger Denim logo, integrating the 3D perfume bottle with campaign photography, and creating diverse advertising materials such as magazine ads, bus station backlit posters, vinyl store window displays, twin giant billboards, the iconic NYC SOHO billboard, digital banners, and an interactive launch website. We even executed guerrilla marketing interventions, layering visuals over city posters to create a buzz. This campaign remains one of my favorites, as it seamlessly blended bold visuals with a cohesive brand identity, amplifying the fragrance’s impact across multiple platforms.
Client: Tommy Hilfiger Creative Studio (NYC)
At the request of Art Director Yuthi Meas, I designed a custom font family inspired by Tommy Hilfiger’s Groma Kolibri typewriter. I typed extensive samples to capture the machine's unique characteristics—distortions, natural distress, and typographic quirks. The final font family included three regular versions, one bold, and two creative styles based on recurring typographic "mistakes." Adjusting the kerning to reflect the typewriter's imperfections added to the authenticity. This unforgettable project showcased the beauty of analog design and remains one of my proudest achievements.
Client: Tommy Hilfiger Creative Studio (NYC)
While working at Tommy Hilfiger Creative Studio, I had the incredible opportunity to join the team, thanks to Yuthi Meas and Paula Giraldo. I collaborated with other talented creatives on print design projects for fashion collections. This role taught me the importance of selecting the perfect papers, achieving precise Pantone matches, retouching photos to perfection, and using printing techniques that enhanced every runway detail. From classic preppy and country club aesthetics to bold London punk rock, I gained invaluable insights into maintaining originality, personality, and quality, setting a high standard for design excellence.
Client: Tommy Hilfiger Creative Studio (NYC)
